- Set clear goals and expectations about what social media will achieve in relation to your business plan and vision.
- Identify your target audience so you know which platforms, such as Facebook, Instagram or Twitter; so you can focus your time productively.
- Generate interesting content, such as images and video, that will add value to your interaction with your target audience.
- Use scheduling tools to save you valuable time; such as Buffer, Sprout Social or Hootsuite.
- Ensure you are measuring and testing all your social media marketing activity weekly so you can justify your return on investment and make changes to your campaign hastily.
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