Shoo Raises Money for One in a Million, Bradford

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For the third year running Fashion Fiesta has been a roaring success! The charity catwalk show, founded by Rachel Hatfield of Shoo Social Media in Ben Rhydding, is a collaborative event that brings together aspirational and ambitious individuals from all over Yorkshire and the surrounding areas to showcase talent and offer unique networking and business development opportunities to all who get involved.

The evening was kicked off from a warm welcome and inspirational introduction by Chris Morris and Rachel Hatfield, who work tirelessly to grow good things from their work both within Shoo Social Media and in their many persuits to give back to the community. Fashion Fiesta is just one of the factors that contributed to their Micro-Business award, won at the Ilkley Business Awards in February.

Over £2200 was raised this year, achieving double the amount raised the previous year! Fundraising on the night took place in the form of raffle prizes donated by business all across West Yorkshire, and a Live Auction conducted by Stuart Hyde offered the audience a chance to get their hands on some high ticket items, all in the name of a fantastic cause.

Guest speaker, Kirsty Moon, explained the important work that One In A Million do for disadvantaged young people in Bradford, the charity which Fashion Fiesta is in aid of, whilst Wayne Jacobs, the Co-Founder of the charity, sat on the panel of judges. Jacobs explained that the charity aims to use “formal and informal education to break the cycle of deprivation over their young lives, valuing and celebrating their uniqueness, letting them know they are one in a million”. Some of the models on the evening were girls who are involved in One In A Million programmes; the show enabled them to challenge themselves and gain confidence, and they were able to show the audience what a fantastic cause money was being raised for.

Victoria Reddington, founder of Fashion Pony and a member of Fashion Fiesta’s organising committee gave an uplifting key-note speech, using her own successes within the fashion industry as examples of encouragement for the designers, makeup artists, and models before the catwalk began and the competition kicked into action.

The competition fell into three categories; aspiring makeup artists, ambitious fashion designers, and ardent models, with business development prizes being awarded to first, second and third place of each category.

Faye Hindle was victorious in the Fashion Designers competition; her collection of all-white-everything clothing stood out to the judges. The clothing’s modern and minimalistic style expertly accessorised with details such as carefully arranged a-symmetrical pleated skirts and furry boots earnt Faye the first prize in the Fashion Designer’s competition, which was business coaching provided by Philip Parramore of Guide Dot You. The judges were so enamoured by Faye’s collection that she was also awarded the Entrepreneurial Prize for showing “great entrepreneurial spark”. This prize, donated by Fran Parkinson of Leeds Beckett University, is a space in the entrepreneurial hub. Faye’s work will also be featured in the next edition of H&N magazine, a prize offered by Editor, Angela Riches.

Catwalk Model, Fashion Fiesta 2017, Fashion Show. Faye Hindle Designs

 

Following the catwalk, the make-up artists displayed their artistry to the judges and Carolyn Christina-Fawdington’s delicate use of face gems and glitter awarded her first prize: a promotional video from Alan Tisch of Sync Media, and a promotional page in H&N Magazine.

H&N Magazine – Angela Riches- Sponsors of the Show, Bradford, Fashion Fiesta 2017.

 

Of course, none of these prizes could have been awarded if it hadn’t been the hard-work of the models who were also battling it out on the catwalk. In a much deserved win, first prize fell into the lap of Lauren Brown whose chizelled features and elegant poise placed her head and shoulders above the rest, winning a year’s modeling contract with Sofia Talent Management.

Carolyn Christina Beauty – Carolyn Christina Fawdington and Fliss Rhodes – Poppy Red Kids Shoes

The evening’s show was complemented by entertainment in the form of beautiful music from Joe Doonan and Caty Labbett, as well as impossible close-up magic from magician Paul Forster and Zola. Capturing the event were photographers from Callum Ronan Creative, Charles Waller Photography, Bingley Creative, and Harry Dwyer Photography. Each of the tables in the room were dressed with hats the stunning creations of milliner Jane Hamill, whose designs were also shown on the catwalk. The night was brought together smoothly by MC Jane Bytheway, who charmed the audience and helped the committee to ensure that the whole evening was an incredible success.

If you are interested in getting involved in Fashion Fiesta 2018 then get in touch with the organising committee on fashionfiesta@shoosocialmedia.co.uk You can get involved in any way you desire, from volunteering your time to help organise, sponsoring the show, or joining in the competition as a designer, artist or model. All help is welcome, and appreciated www.fashionfiesta.co.uk

By Rose Iliff

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