The Importance Of Visual Marketing

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With the constantly rising popularity in social media marketing, getting your content seen online has only risen in difficulty. Of course, the business industry has always been competitive but new strategies must now be taken by smaller companies in order … Read More

How Frequently should I be posting on Social media?

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Welcome back to ‘The Burning Questions’, last week we tackled a large one, that being, what the point of social media is; Presumably as you are now indulging yourself with this equally thrilling post, you were suitably persuaded and agree … Read More

How to use social media for business

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Set clear goals and expectations about what social media will achieve in relation to your business plan and vision. Identify your target audience so you know which platforms, such as Facebook, Instagram or Twitter; so you can focus your time … Read More

It’s not what you know, it’s who you know: 5 reasons why your employees should be on LinkedIn.

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We don’t need to tell you that it pays to be connected but have you educated your employees in the importance of getting their face (and your business) in front of people? Face-to-face networking can pay dividends but thanks to … Read More

Eat, Drink, Tweet, Sleep, Repeat: Social Media for Restaurant, Bars and Hotels

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Here at Shoo, we love nothing more than working with businesses to create an effective social media strategy that is beneficial to their offering. Hotels, bars and restaurants are particularly well placed to shout from the social media rooftop but … Read More

Tales from Behind The Counter

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A new community project has been developed by local photographer Alan Carmichael of Capricorn Photography, ‘Tales from behind the counter’ is a project developed to support the local independent shops and businesses of Ilkley. “This great project has been designed … Read More

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