Written Jake Marshall.
So you’ve started a small local business, great! What’s the next step in this grand journey? Well, you’re going to need to get yourself some customers to peruse your goods and make full and effective use of your services. What are some of the things that come to mind to spread the word? An advertisement in the newspaper? Television? Maybe even on the radio? But wait! what if I told you there was another way to get your business out there on the radar of the masses, and you can save yourself some money at the same time. Welcome to the wonderful world of social media marketing.
A mere 20 years ago bringing up social media would most likely have been met with vacant expressions, as the concept was in its early infancy; the earliest form of social media only springing up in the late 90s. Yet now every other person you meet has a repertoire of sites where they regularly post pictures of their cats and what they had for dinner (despite many of us not caring in the slightest). In those twenty years internet culture has seeped itself into every aspect of life, and yes that includes businesses!
In January 2017 there were 2.789 billion active users on the multitude of platforms that dominate the online world, and that number only continues to grow. The most popular platform is Facebook, currently at an impressive 1.8 billion users. That’s an almost unfathomable number of people that you could possibly reach out, just simply by making a profile.
But social media can sometimes feel like you’re trying to be heard in a crowd of shouting voices, each vying for one another’s attention. It can be intimidating and at times a futile effort, that’s why good social media marketing is crucial. Where you post, what you post, when you post, all important things to consider. If you want to reach out to younger people get on Instagram where the majority of its user base is under 30. If your target market is the older generations get on Facebook where one the fastest growing demographic is over 50s.
Here at Shoo Social Media, based in Ilkley, Leeds; we can help you with all this, by managing your social media platforms, and providing social media training that will able you to access the online world and enhance your small business.
But people still watch TV and read newspapers! I hear you say. I don’t doubt you in slightest, of course they do; traditional media remains part of our lives and sometimes may seem like the simpler option for your marketing needs. However social media not only gives you access to the largest number of people, it gives you the opportunity for a two-way conversation, a real engagement with your customers you just don’t get from an advert in a newspaper.
So what’s stopping you? Get in touch contact us at Shoo and enhance your business with the power of Social Media. Drop us an email firstname.lastname@example.org or call in for a coffee!
Written Jake Marshall.