News and blogs


news and blogs

We produce monthly blogs that focus on various topics such as, social media marketing, safeguarding and security. Our blogs also include our top tips, ideas of how best to develop your social media strategies and various industry related developments.

A brief guide to Instagram advertising

With over one billion people using Instagram every month, the social media site has become fertile ground for companies to advertise their wares. If you’re interested in using Instagram advertising to promote your brand but are unsure where to start, we’ve put together a quick guide to help you navigate the site:

Fashion Fiesta is back for 2019

Yorkshire’s top fashion fundraising event, Fashion Fiesta 2019 is returning to the catwalk. Fashion Fiesta was founded in 2015 by the director at Shoo Social Media, Rachel Hatfield. In 2015, the show took place in Bradford, acting as a fundraiser for Action in the Community. That first show featured 6 designers, 15 models and 6 make up artists. The reach of the project has since grown, increasing the amount of money raised and the number of aspiring designers assisted.

Equestrian and digital marketing: A stable relationship

The equine industry has long been lucrative, but perhaps, an underrepresented one. In the eyes of the nation, a horse is a symbol of majesty and beauty. For some, childhood riding lessons provide family time and enjoyable pastime, for others, horse racing provides an outlet for those inclined to gamble. But what after this?

Work experience with Shoo Social Media - Nazia Hussain

I’ve recently graduated from Leeds Beckett University, with a degree in BA Fine (Hons) Art. I managed to become an intern at Shoo by attending one of the spotlight on events (Digital Marketing) where there was a panel made up of 3 business owners, and employees who worked in the digital marketing.

How do you get sales leads from Facebook?

Setting up a business can be a laborious task – and it’s naturally incredibly frustrating when your hard work doesn’t allow for the results you were expecting.

Companies owned by Facebook Inc.

Facebook Inc. the social networking website was started by Mark Zuckerburg in 2004 and since then has evolved into a distinguished social media platform.

Top SMB online marketing challenges in 2019

Digital marketing trends for small business run the gamut. From time-saving AI to list-building WiFi, marketing industry headlines shine their spotlights on the shiny and new.

Ask an expert: can B2B marketers succeed with Facebook video?

Can B2B marketers use Facebook video? 

As one of the largest social media platforms on the planet, Facebook is an attractive option for marketers looking to connect with customers, with video as one of the most effective mediums. 

The Navvies who built the Bramhope tunnel

Catapult Films is a company which creates engaging films for every communication channel, including websites, YouTube and Social Media, presentations, training courses, cinema and TV. They produce a variety of different films such as, case studies, testimonials and product demonstrations and prime time advertisements.

One of the sponsors of Digital U was Beacon; providers of digital campaign intelligence for smart marketers.

Beacon enables digital marketers to quickly learn which digital channels and content drive visitors to their website, using that actionable information to improve website engagement and subsequent campaigns, and to then massively transform campaign effectiveness to maximise marketing spend and improve business outcomes. 

Facebook Pixel: The Holy Grail in Retargeting Campaigns on Facebook.

Retargeting, also known as Remarketing, is the most powerful online branding and conversion optimisation tool for online Advertising; grounded on a cookie-based technology that can help your brand in front of bounced traffic after they leave your website, Retargeting is the key for your success in terms of target audience management and returns on investments.

Communications strategy isn’t voodoo

If sticking pins into crude effigies of your competitors were an effective business approach, everyone would be doing it. Bookshelves would be overflowing with titles such as “The Voodoo Method” or “Juju to Success”. It isn’t and they aren’t – for good reason. It doesn’t work. In contrast, the benefits of a strategic approach to business are widely recognised. This is why, for example, the vast majority of enterprises begin life as a business plan.


Why should I use the Facebook Pixel?

Do you use Facebook ads? If the answer is yes, one of the tools you should definitely be using to help you get the very best from your campaign is Facebook Pixel. Once properly set up, this element can even help you save some money on your ad budget.

Understanding the Importance of Marketing your Company Online: How Can We Help?

Social networks are one of the fastest growing industries in the world. By the end of 2019, it’s estimated that there will be around 2.77 billion social media users worldwide. That’s a staggering increase of 310 million people from the 2.46 billion users in 2017.

Five useful apps in your day to day life

The Headspace app is all about health and wellbeing. It focuses on meditation for adults, kids, work, sleep, focus, stress, and anxiety. The app claims to ‘teach you the life-changing skills of meditation and mindfulness in just a few minutes a day’, this means that you can meditate in the comfort of your own home or anywhere you feel like meditating!

Social Media Marketing: Ephemeral Content

Ephemeral content is content that lasts for 24 hours or less. Instagram, Facebook and Instagram have all adopted ‘stories’ since Snapchats boom over the last few years. Taking inspiration from the Snapchat trend, stories are often 30-second long video/image content that disappears 24 hours later. It may seem pointless to create content that will soon be gone forever, but studies have shown that ephemeral content produces the most engagement. 

Five top tips for using Twitter

Welcome to Shoo Social Media. Have you ever wanted to use Twitter, but not know what to actually do on the Social Media platform? Well. today is your lucky day. These five top tips on Twitter will ensure that your Twitter game is on point!

Five top tips for using Instagram

Welcome to Shoo Social Media! Have you ever wanted to use Instagram, but just ended up confused as soon as you load the platform up on your mobile device? Well, keep on reading, because we have five top tips to cure your Instagram anxieties

Five top tips for using Facebook

Do you know how to use Facebook, but would love to make sure that your Facebook game is at the best level that it can be? Them keep on reading, as, today’s post is all about, Shoo Social Media’s ‘Five Top Tips On Using Facebook.

Hello Everyone!

Welcome to Shoo Social Media. I hope that you are having a great day.

Today, Shoo Social Media, are introducing a new team of savvy social media experts that will be creating blog posts for the next 4 weeks.

Why should your business use Facebook advertising?

Social media is one of the most important advertising tools that a business can use. More than 80% of internet users use Facebook, and this doesn’t taper off as audiences get older, as 65% of internet users over 65 have and use a Facebook account.

Social engineering through social media

You may already be aware of the more sophisticated schemes cybercriminals use to access your private data such as hacking. But there is an even more sinister approach that does not get the coverage it deserves, given its potency. Social engineering involves the use of psychological manipulation techniques to obtain personal information from individuals and perpetuate scams.

Social Media: the Holy Grail of Events Marketing

Want the 411 on ‘what the hell is social media marketing?’ Check out our blog below with the ‘how to’ market your events online!

The 411 Social Media Marketing

Facebook’s benefits for business are twofold: on a basic level, it can help you create a recognisable profile for your business.

Cambridge Analytica – Facebook issued record fine

The Information Commissioner’s Office (“ICO”) has announced that Facebook is to be fined £500,000 for its part in the Cambridge Analytica scandal.

Generation Z Social Media Usage

Randstad Canada describes Generation Z as those born between 1995–2014. Others define Generation Z as those born between 1995–2009.

Court condemns Facebook’s use of personal data

After a lengthy battle with the Federation of German Consumer Organisations (“FGCO”) regarding Facebook’s data protection policies, the Berlin Regional Court (“BRC”) has found that Facebook’s use of its users’ data was illegal.

Will Facebook Live Blow Periscope Away?

Periscope was founded in 2014 under the name Bounty, and has been described by co-founder Kayvon Beykpour as an ‘Exploration in human anthropology’.

Are my children safe? 4 things to consider when using Snapchat’s Snapmaps?

Snapchat is a veritable infant in the social media family. It first made it’s way onto our mobile phones in September 2011, and has grown rapidly ever since.

How will the 2018 Facebook algorithm changes impact advertising my business?

On the 11th of January, Mark Zuckerberg made an announcement that Facebook’s news feed is due to undergo a significant change. To keep users from passively consuming content, the world’s biggest social media platform is moving away from its current time-thief format and closer to a platform that will let users have “more meaningful social interactions”.

Eat, drink, tweet, sleep, repeat: social media for restaurants and hotels

Here at Shoo, we love nothing more than working with businesses to create an effective social media strategy that is beneficial to their offering. 

It's not what you know, it's who you know: 5 reasons why your employees need to be on LinkedIn

We don’t need to tell you that it pays to be connected but have you educated your employees in the importance of getting their face (and your business) in front of people?

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