News and blogs


news and blogs

We produce monthly blogs that have a focus on social media marketing, safeguarding and security. The blogs we also write include our top tips and ideas of how best to develop your social media strategies and various industry related developments.

Five useful apps in your day to day life

The Headspace app is all about health and wellbeing. It focuses on meditation for adults, kids, work, sleep, focus, stress, and anxiety. The app claims to ‘teach you the life-changing skills of meditation and mindfulness in just a few minutes a day’, this means that you can meditate in the comfort of your own home or anywhere you feel like meditating!

Social Media Marketing: Ephemeral Content

Ephemeral content is content that lasts for 24 hours or less. Instagram, Facebook and Instagram have all adopted ‘stories’ since Snapchats boom over the last few years. Taking inspiration from the Snapchat trend, stories are often 30-second long video/image content that disappears 24 hours later. It may seem pointless to create content that will soon be gone forever, but studies have shown that ephemeral content produces the most engagement. 

Five top tips for using Twitter

Welcome to Shoo Social Media. Have you ever wanted to use Twitter, but not know what to actually do on the Social Media platform? Well. today is your lucky day. These five top tips on Twitter will ensure that your Twitter game is on point!

Five top tips for using Instagram

Welcome to Shoo Social Media! Have you ever wanted to use Instagram, but just ended up confused as soon as you load the platform up on your mobile device? Well, keep on reading, because we have five top tips to cure your Instagram anxieties

Five top tips for using Facebook

Do you know how to use Facebook, but would love to make sure that your Facebook game is at the best level that it can be? Them keep on reading, as, today’s post is all about, Shoo Social Media’s ‘Five Top Tips On Using Facebook.

Hello Everyone!

Welcome to Shoo Social Media. I hope that you are having a great day.

Today, Shoo Social Media, are introducing a new team of savvy social media experts that will be creating blog posts for the next 4 weeks.

Why should your business use Facebook advertising?

Social media is one of the most important advertising tools that a business can use. More than 80% of internet users use Facebook, and this doesn’t taper off as audiences get older, as 65% of internet users over 65 have and use a Facebook account.

Social engineering through social media

You may already be aware of the more sophisticated schemes cybercriminals use to access your private data such as hacking. But there is an even more sinister approach that does not get the coverage it deserves, given its potency. Social engineering involves the use of psychological manipulation techniques to obtain personal information from individuals and perpetuate scams.

Social Media: the Holy Grail of Events Marketing

Want the 411 on ‘what the hell is social media marketing?’ Check out our blog below with the ‘how to’ market your events online!

The 411 Social Media Marketing

Facebook’s benefits for business are twofold: on a basic level, it can help you create a recognisable profile for your business.

Cambridge Analytica – Facebook issued record fine

The Information Commissioner’s Office (“ICO”) has announced that Facebook is to be fined £500,000 for its part in the Cambridge Analytica scandal.

Generation Z Social Media Usage

Randstad Canada describes Generation Z as those born between 1995–2014. Others define Generation Z as those born between 1995–2009.

Court condemns Facebook’s use of personal data

After a lengthy battle with the Federation of German Consumer Organisations (“FGCO”) regarding Facebook’s data protection policies, the Berlin Regional Court (“BRC”) has found that Facebook’s use of its users’ data was illegal.

Will Facebook Live Blow Periscope Away?

Periscope was founded in 2014 under the name Bounty, and has been described by co-founder Kayvon Beykpour as an ‘Exploration in human anthropology’.

Are my children safe? 4 things to consider when using Snapchat’s Snapmaps?

Snapchat is a veritable infant in the social media family. It first made it’s way onto our mobile phones in September 2011, and has grown rapidly ever since.

How will the 2018 Facebook algorithm changes impact advertising my business?

On the 11th of January, Mark Zuckerberg made an announcement that Facebook’s news feed is due to undergo a significant change. To keep users from passively consuming content, the world’s biggest social media platform is moving away from its current time-thief format and closer to a platform that will let users have “more meaningful social interactions”.

Eat, drink, tweet, sleep, repeat: social media for restaurants and hotels

Here at Shoo, we love nothing more than working with businesses to create an effective social media strategy that is beneficial to their offering. 

It's not what you know, it's who you know: 5 reasons why your employees need to be on LinkedIn

We don’t need to tell you that it pays to be connected but have you educated your employees in the importance of getting their face (and your business) in front of people?

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