So in our last blog, we covered the basics of social media marketing. Now let’s see how we put it to use!
DigitalU was a business event that brought together business owners, social media executives, cybersecurity top dogs and creatives to meet, present, share and network. The event was held at the Aspire events space in Leeds City centre. It was a day of talks, sharing skills, ideas and stories with an audience of students, business owners and colleagues. The event aimed to support the growing business potential of the north as a ‘northern powerhouse’ by unifying our skills in the digital age.
How did we do it?
So, once the venue and the speakers were established, the next thing to get down to was marketing the event. We created a Facebook page for information and regular updates on what would be happening at the event. We linked the facebook page to Eventbrite, the host site for the purchase of tickets to the event…Now for the exciting stuff!
Content Content Content!
We created short, fun videos that used keywords to capture the message of the event quickly and effectively. As the event was a conference where various industry professionals would be speaking, we posted regular updates and bios of speakers, so as to attract audiences to the range of industry professionals that would be at the event. We posted images, updates and more to make our event something the public wanted to engage with. We created maximum reach by using keyword hashtags to attract our target audience. If there is not online content for your event, and your page lies dormant until the day of your event, who’s going to know about it? Who’s going to want to come? Content helps to constantly remind your audience that this event is for them, it is your opportunity to convince people your event is a must.
The next step was to refine our target audience, we reached out to universities, posted our content on LinkedIn and used hashtags on Twitter to attract a large but targeted audience. As the event was educational and focussed on business, we knew that it was both an educational opportunity for students and professionals alike. Thus, we reached out to university institutions and businesses with information on the event. Emails that are beautiful but simple to read and have links to buy tickets and explore social media are one of the best ways to get audiences engaging. Why send a thread of emails with various ‘bits’ of info when all the links, info and images are right there in one email? There is the risk of people not opening your email, but making you emails beautiful and compatible with make audiences more willing to engage with your content.
Once we’d sold enough tickets and the event was ready and underway, we utilised social media channels to live stream, post images, and engage with both people at the event and at home. And that’s it! If you enjoyed our journey of Social Media Marketing for DigitalU, follow our social media channels for more hints and tips, and updates on our next event!