How do you get sales leads from Facebook

Setting up a business can be a laborious task – and it’s naturally incredibly frustrating when your hard work doesn’t allow for the results you were expecting.

You’re a new business owner and you’ve set up your website – you’ve spent the entirety of your budget on the website itself after being told it was a sure-fire way of ensuring that you received return on your investment. This has not been the case and you’re flat out of ideas over what to do next. Understanding reliable and responsive marketing techniques is key to success as far as business is concerned and for newly formed businesses, regardless of their purpose, understanding the Purchase Funnel Marketing Strategy is a good way to get started.

Understanding the sales funnel

Imagine your brand or business is a funnel, with the small side pointing down. In order for your return on income to trickle through the tunnel and into your profit books, there are certain things you have to take into consideration and instigate to encourage success. Sales leads won’t come out of nowhere, after all. The largest part of your funnel, the part at the top where you put in all the information, should be your brand awareness. People aren’t going to buy from you or use your services if they have never heard of you – getting your name out there can be done in a plethora of ways – more recently there has been an enormous rise in the amount of people utilising Facebook and Facebook ads to promote their business. Such a campaign allows you the freedom to guarantee a certain amount of exposure for exactly the amount of money you wish to spend. You are able to actively target the customers that your business will interest in a cost-effective way.

As interest begins to grow, you are able to further target specific groups of people with your Facebook advertising campaigns – using features on the advertising platform such as a Facebook Pixel are good ways of ensuring that your potential customers see the best side of you and what your brand has to offer. A Facebook Pixel is a piece of code that you place on your website, giving you insight into the type of customers that go on the page itself. It allows you to target these customers more specifically and effectively, giving you scope to improve your business and see those profits coming through the sales funnel.

Take advantage of lead forms

Taking advantage of another Facebook feature in the form of a lead form is a great way of ensuring that your current and future customers are getting everything they want from you and your business. The form allows you to extract information about your customers, such as their names and contact information. It also gives you the opportunity to ask your customers any questions that you might want to find out the answer to. The possibilities for growth using marketing campaigns are large – take advantage of them in the best way you can. Enhance your knowledge and grow as a brand, and then tackle those customers and profit margins head-on.

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