We’re here to support you
We support businesses looking to educate and empower employees so they can effectively develop their brand. Our company cannot use social media monitoring to control what your employees and customers say. However, we can be proactive with our support to your business should an issue arise. It is increasingly important to empower your teams with social media so that they are able to communicate with different generations and the next managers, entrepreneurs or company directors. However, it is imperative your company guidelines protects the employee and employer, therefore you need to protect your company reputation and lower your risk of legal issues by looking at the potential risks.
Having a social media policy in place sets high standards for employees to follow and therefore help your company empower your employees to use social media to communicate effectively. Having a policy in place helps maintain brand consistency and ensures the social media platforms reflect your brand and its values.
Keeping it legal
At Shoo, we work with a professional employment lawyer that will develop a legally drawn up social media policy bespoke to your organisation. This provides clarity of rules and regulations and how employees should use their own personal social media with your company brand, by setting clear expectations about how they should behave on each social media. If you are a large organisation with various brand guidelines, a social media policy is a must, ensuring that the behaviour and engagement reflect each various social media platforms in a way that is brand positive and consistent.
Keeping it going
Social media policies can only be successful if someone is taking ownership of implementing it. We can certainly help and work alongside you by delivering training and educational workshops to understand the importance of legal issues, safety and security guidelines to ensure social media is not abused.
Where to next?
Shoo Social Media LTD
137 Bolling Road