House Decor Interiors, Saltaire

CLIENT

House Decor Interiors is a successful fabrics and home-interiors retailer based in West Yorkshire. An established business trading since 1997, House Decor Interiors has both a retail showroom and an extensive e-commerce website. The company’s traditional client base has always been predominantly local; however it was looking to harness the power of social media to extend its reach to national and international markets via its e-commerce platform. The House Decor Interiors management team turned to Shoo Social Media to create and manage a social media marketing campaign that would increase website traffic, clicks and ultimately drive online sales.

STRATEGY

We began by sitting down with the client to determine their overall marketing strategy, target audiences and objectives for the campaign. We then identified the most appropriate tools and platforms for achieving the maximum return on the client’s marketing investment, along with the metrics for measuring success. The solution we chose was a combination of boosted Facebook posts, targeted advertising and high-quality blog and multimedia content, as this was most likely to resonate with the market demographic of House Decor Interiors. Facebook offered significant advantages over other social media platforms, as it provided the opportunity for customers to engage with content and make a purchase through website backlinks.

RESULTS

Our three-month campaign of boosted Facebook posts featuring creative and engaging content delivered a 230.49{33d7c0df11491bef0a83a5572f72da1db43863fc7231004dc84653268afd12df} increase in web traffic for House Decor Interiors. By taking the time to understand the client’s brand values and its target market, Shoo Social Media was able to harness video, imagery and copy to create social content that resonated with audiences and encouraged engagement. The results speak for themselves: we achieved a 28.17{33d7c0df11491bef0a83a5572f72da1db43863fc7231004dc84653268afd12df} increase in sales revenue for the client. As illustrated by the graph below, Shoo Social Media delivered across all key performance areas, including web traffic, backlinks and social media revenue. We also helped to raise the profile of the brand and drive the company’s engagement with new and existing customers, bringing long term added value.

SUMMARY

  • Objective: Increase web traffic and customer engagement, drive online sales

 

  • Strategy: Three months of content creation and backlinking / three months of targeted

social media posts.

  • Methods: Bespoke targeted video, text and image content, Facebook

 

  • Results: 21.7{33d7c0df11491bef0a83a5572f72da1db43863fc7231004dc84653268afd12df} increase in total sales revenue

– £94,600 in sales revenue generated by social media
– Increased brand awareness
– Enhanced engagement with new and existing customers

House Decor Interior