Why should i use the Facebook pixel?

Do you use Facebook ads? If the answer is yes, one of the tools you should definitely be using to help you get the very best from your campaign is Facebook Pixel. Once properly set up, this element can even help you save some money on your ad budget.

What is the Facebook Pixel?

Put simply, it’s a piece of tracking code that you (or your developer) pops on your website. Its purpose is to find out your user’s habits when it comes to interacting with your Facebook ads. The data it collects will give you an excellent insight into making your ads work harder – and better – for you. As soon as a user interacts with one of your Facebook ads, it uses a cookie and sets it to track the user’s process – from conversion to re-marketing to those who showed interest in the ad but did not click buy!

Why do I need to set up the Facebook Pixel?

Using the Facebook Pixel will help you target your ads to the right audience and get the best Return On Investment (ROI) possible. That is not to say that your ads won’t produce results without it, but the results can be much better by using it. Also given that it is a free tool, you have nothing to lose. Just by spending a little time implementing it on your website.

How do I use it?

The first thing you need to do is create the Pixel ready for your website. You do this from inside Facebook itself, using the Facebook Events Manager, with the create a Pixel option. The guide Facebook provides is pretty comprehensive and self-explanatory and creating the Pixel is quite straightforward. Next, you need to add it to your website – this is a little trickier as it involves putting entering a bit of pre-written code. There are various methods, but you conveniently have the option to email everything to your developer if you so wish. Again, Facebook does offer instructions!

What can the Pixel track?

When the Pixel is in place, by following the instructions, or from your developer, it can start tracking ads. Before you use it, you must display a clear notice about it on your site for data protection, with the option to opt out. Next, choose the data you want to track and the events you want to see as well. An event is just an action the client does, such as adding something to their wishlist. There are currently 17 preset events from Facebook you can choose from, or you can also add your own versions.

The bottom line is the Facebook Pixel can really help you understand your customers and potential customers much better. Find out what is working well and do more of it – make ads that seem to convert better to paying clients. The ads that are not working so well, switch off

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