Marketing strategy and consultation


We help ambitious Marketing Managers, Heads of Marketing and Business Owners or Founders launch and implement world-class online marketing strategy without frustration, wasting time or stress so they can get a great return on investment.

Digital marketing consultancy

Social media can sometimes seem overwhelming, but we offer a complete strategy to streamline your presence and drive more revenue from day one.


Businesses are not just becoming more dependent on social media, but also more savvy about its benefits. Our proven methodology aligns your customer and sales teams to drive more demand, improve website conversion and increase ROI.


We help you gain senior management and c-suite support for your marketing initiatives, streamlining your reporting process at the same time.


Get in touch to find out more or schedule a time to talk;

Speak to an expert

Our process

You need a marketing consultant to help you with your modern

marketing strategies.

We'll help you build detailed customer profiles, identify the needs and wants of your customer and then map them to the appropriate social media channels.

We'll do a complete analysis of both what your current marketing activities are and how they can be improved.

A social strategy


The value of the social media marketing strategy session, with accountability and support, is that it provides a comprehensive and structured approach to developing and implementing a successful action plan.


The package includes an analysis of your current marketing communications strategy, market trends, and consumer behaviour, which will enable you to develop SMART objectives and create an appropriate integrated marketing communications plan.

Additionally, the package includes a plan of action for implementation, project management, and critical path analysis, which will help ensure that your team stays on track and delivers results within 90 days.


With the support of the accountability and training sessions, your team will have the opportunity to receive guidance and support on specific elements they may be struggling with.

Learn more about the social strategy

Frequently asked questions

Got some questions?

Find some of our most asked questions below;

  • What is a social media strategy, and why is it important for my business?

    Social media strategy involves developing a plan to use social media platforms effectively to achieve specific business goals. 


    It is essential for businesses to have a strong social media strategy to build brand awareness, engage with customers, drive traffic and sales, and stay competitive.

  • How can a social media consultation benefit my business?

    A social media consultation can benefit your business by providing expert guidance on how to develop and implement a successful social media strategy. A social media consultant can help you identify the best platforms to use, create engaging content, target the right audience, and measure the success of your campaigns. 


    The can also analyse the successes and challenges with your campaigns and relate results directly to your business goals.

  • How can I identify the right social media platforms for my business?

    To identify the right social media platforms for your business, you should consider your target audience, industry, and goals. 


    Different social media platforms have different demographics and features, and it is important to choose the platforms where your target audience is most active and engaged.

  • How can I develop a social media crisis management plan?

    To develop a social media crisis management plan, you should identify potential crises that could affect your business and create a plan to respond to them quickly and effectively. 


    Your plan should include clear guidelines for how to handle negative comments or reviews, addressing customer complaints, and protecting your brand reputation.


  • How can I integrate social media into my overall marketing strategy?

    To integrate social media into your overall marketing strategy, you should align your social media goals with your business goals and develop a plan to coordinate your social media activities with your other marketing channels. 


    You should also measure the impact of your social media campaigns on your overall marketing ROI.


  • How can I use social media to build brand awareness?

    To build brand awareness on social media, you should focus on creating shareable content, engaging with your audience, and using hashtags and other social media features to reach new audiences.


    You should also collaborate with influencers and other brands to expand your reach.


  • How can I use social media to generate leads and drive sales?

    To use social media to generate leads and drive sales, you should create targeted campaigns that appeal to your ideal customers, use social media advertising to reach new audiences and track your results to optimise your campaigns for maximum return on investment (ROI).

  • How can I stay up-to-date with the latest social media trends and changes?

    To stay up-to-date with the latest social media trends and changes, you should regularly review industry blogs and news sites, attend webinars and conferences, and participate in social media groups and communities. 


    You should also follow the official social media accounts of the platforms you use to stay informed about new features and updates. You can also sign up for our newsletter.

"We just wanted to say how much we enjoyed the meeting,  we thought it was a really great, productive meeting. We learned loads and came away buzzing with ideas!"

Planning and launching a campaign can be difficult, especially when working with multiple agencies. And trying to optimise everything you do? Almost impossible!


This is where Shoo helps you. We craft your best-performing social campaigns and track your activities so you can focus on delivering results for your business.


Our bespoke ‘Shoo Co-system' ensures you are engaging with the right audience. We provide deep enough data that means we don't waste your time or money – making it straightforward to implement winning strategies without getting caught in endless A/B testing or wasting budget on vanity metrics.

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